Impact of Technology-Related Environment Issues on Trust in B2B E-Commerce

The virtual environment of B2B e-commerce interactions has been considered to be a barrier in building trust of trading partners. There is adequate empirical evidence that supports the relationship between various trust related technology issues such as security, privacy, authentication, etc. However, there is dearth of evidence confirming the causal relationship between environment related trust issues such as social-cultural characteristics, technology standards, and regulatory framework. Based on a survey of 106 Indian companies using inter-organizational systems, this paper makes an attempt to identify specific attributes of these three environment-related issues that have the potential to influence trust in B2B e-commerce. DOI: 10.4018/978-1-4666-1957-9.ch002